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Course Title and Description This course explores the powerful intersection of Artificial Intelligence (AI) and Digital Marketing. You will learn the fundamentals of both disciplines, understand how AI is transforming the digital marketing landscape, and discover how to leverage AI-powered tools and techniques to achieve your marketing goals. Real-world applications and ethical considerations will also be covered, providing a comprehensive understanding of the future of AI in digital marketing. Prerequisites • Basic understanding of digital marketing concepts. • Familiarity with basic AI concepts is helpful but not required. Outcomes • Understand the core principles of digital marketing and AI. • Leverage AI-powered tools to enhance digital marketing strategies. • Apply AI techniques to personalize customer experiences and optimize marketing efforts. • Analyze and implement AI-driven solutions in real-world marketing scenarios.
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