About
This foundational course offers a comprehensive introduction to the evolving landscape of Digital Marketing and Artificial Intelligence, designed for learners who want to understand how modern marketing strategies are powered by data, automation, and intelligent technologies. The program begins with a structured exploration of digital marketing fundamentals, including SEO, SEM, social media marketing, content strategies, email campaigns, affiliate networks, and pay-per-click advertising. It provides deep insight into how brands reach, engage, convert, and retain digital customers in today’s hyper-connected world. As learners progress, they explore essential concepts such as the Digital Marketing Funnel, New-Age Consumer Journey, and the crucial role of Brand Value in shaping customer perceptions and business success. By the end of this section, students will be able to: • Understand how to use digital channels strategically • Analyze customer behavior and personalize campaigns • Align marketing efforts with each stage of the buyer journey • Build brand identity and credibility through digital touchpoints Whether you’re a beginner or a professional looking to enhance your skills, this course equips you with a solid understanding of how digital and AI technologies are transforming the way businesses market and grow. 🎯 Who Should Attend: • Students pursuing careers in marketing, business, or technology • Working professionals seeking digital upskilling • Entrepreneurs aiming to grow their online presence • Freelancers or consultants offering marketing services 📌 Key Topics Covered • What is Digital Marketing? • Importance in today’s world • Types of Digital Marketing (SEO, SEM, SMM, Content, Email, Affiliate, PPC) • Understanding the Digital Marketing Funnel • Modern Consumer Journey & Decision Stages • Brand Value and Brand Building Strategies
You can also join this program via the mobile app. Go to the app